Michael Kors c 0905
Uncategorized / October 7, 2017

From the start, Shaffer eschewed seeking loans, investors or even a line of credit. She expanded the business entirely from its own revenue. “I wasn’t willing to take a chance of putting anything in jeopardy,” she said. “This is such a secure way to grow if you are lucky enough to have a business that can do this.”As minimalism replaced baroque in jewelry trends in the 1990s, Shaffer shifted her focus to bags. “They became a bigger canvas for what I was doing with jewelry,” she said.And despite the ornate, whimsical nature of her creations, she was determined to be as business oriented as any of the high-tech firms that tend to show up in the Inc. 500.”I embraced the idea that I could be not just a designer, but a real savvy businessperson,” Shaffer said. “Part of me knows how to separate real well. If something doesn’t sell, it’s OK. I don’t take it personally.” Her handbag sales really started to take off after 2001. This partly mirrored the growth of the bag industry generally, as companies such as Kate Spade and Coach put $500 purses on the radar screen of fashion-conscious young women.”People used to look at your…