We remain intently focused on executing our multiple long-term growth strategies. Michael and our design teams are delivering exceptional fashion innovation for the fall season, particularly in our accessories and footwear categories. We are also excited about the debut of the Michael Kors ACCESS wearable technology line of watches and fitness trackers, which we believe represents a meaningful growth opportunity as we position ourselves to capitalize on this rapidly growing category.
We continue to have many opportunities to build the Michael Kors brand and to generate excitement around our enhanced luxury product offerings. Our team has created a series of innovative branded marketing initiatives designed to deepen consumer engagement. For example, on National Sunglass (sic) [Sunglasses] (3:10) Day, we debuted our first-ever dedicated, branded Snapchat lens. Snapchat users were able to virtually try on a pair of our best-selling Kendall sunglasses while seeing the reflection of different jet set locations on the actual lenses. This lens enabled us to capture the attention of our younger audience on Snapchat and garnered over 100 million views, including from a number of celebrity fans sharing snaps with their followers.
Good day and welcome to the Michael Kors Holdings Limited Fourth Quarter 2016 Conference Call. Today’s conference is being recorded.At this time, I would like to turn the conference over to Krystyna Lack, Vice President, Treasurer. Please go ahead, ma’am.Thank you. Good morning and thank you for joining us for our fiscal fourth quarter earnings call. Presenting on today’s call are John Idol, Chairman and Chief Executive Officer, and Joe Parsons, Chief Financial and Chief Operating Officer.Before we begin, let me remind you that certain statements made on this call may constitute forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ from those that we expect. Those risks and uncertainties are described in today’s press release and in the company’s SEC filings which are available on the company’s Web site.Investors should not assume that the statements made during the call will remain operative at a later time and the company undertakes no obligation to update any information discussed on the call.I will now turn the call over to Michael Kors Chairman and Chief Executive Officer, Mr. John Idol.