The online auctioneer is also selling a range of Apple iPads for £329.99 – a discount of 17 per cent – and Phillips coffee machines for £50. Half of consumers polled by Barclaycard in the run-up to Christmas said they would do some online shopping today. Giles Longhurst, consumer insight general manager at Experian Marketing Services, said: ‘The ease of shopping online via connected devices raises the prospect of a very large amount of shopping activity on Christmas Day itself.’We expect a 25 per cent growth on last year in the number of site visits to 142 million as shoppers slip away from families to do some additional bargain hunting on the big day, with a corresponding spend of £636million.Dominic Trigg, managing director for Europe of digital advertising technology company Rocket Fuel, said: ‘Shopping online on Christmas Day is now a normal part of UK consumers’ holiday experiences every year.’This year spending on the day will increase 36% compared to 2013, taking it to an estimated £636 million. ‘It is clear that UK consumers now see shopping from the comfort of their own home, following Christmas Day dinner, as much of a tradition as a turkey and ham dinner.’
A survey for the price comparison website Confused.com found that more than a third of Britons (34%) have bought Christmas presents for people during the post-Christmas sales.More than one in seven of those who bought presents in the sales (16%) did so because they were not visiting family until December 27 or later. Numbers visiting the High Street were down this month compared with last year. Even though retailers have slash prices by up to 90 per cent to shift stock, industry analysts fear Boxing Day could see the number of shoppers down by a third.Retail expert Julie Palmer, of business recovery experts Begbies Traynor, said: ‘After a period of subdued High Street spending in the run up to Christmas, retailers who have underperformed and missed their peak trading targets will be discounting heavily today in a bid to draw in the crowds and make up for lost ground.’The High Street retailers should still expect queues this morning, albeit at lower levels than what we would usually expect, as after two days holed up with the family, there’s nothing quite like a bit of retail therapy.‘Shoppers can expect to find the largest discounts at the fashion retailers as, after an unseasonably warm end to the year, most clothing outlets have more surplus winter fashion items in stock than you would normally expect.’
Experian Footfall says many who might have visited town centres today have already snapped up bargains from the comfort of their sofas as online sales began on Christmas Eve.Britain spends more online per head than any other nation, including the US, with retail spending online for 2014 forecast to top £100billion for the first time. More than £1 in every £5 of retail spending – other than food – is now online.Market research suggests that in some households online shopping has already become part of the festive tradition while families watch television and unwrap presents.Gift cards that allow shoppers to choose their own presents online have driven the popularity of Christmas Day internet shopping. Amazon said business on its site has grown fivefold in the past five years and eBay reported its busiest ever Christmas Day.