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Uncategorized / September 28, 2017

But that was 200 years ago. Now cake is one of our favorite foods, part of the fifth food group, totally unnecessary luxury consumption. We’re not talking about a few crumbs, but the real stuff. Brioche by the loaf. Not for nothing has Marie become a favorite subject for infotainment. Novelists, historians, biographers and even hip young filmmaker Sofia Coppola tell her story, not because we want her reviled but because we want to be like her.And we’re doing a pretty good job. Luxury spending in the United States has been growing more than four times as fast as overall spending. You might think that modern wannabe Maries are gray-hairs with poodles. Not so. This spending is being done by younger and younger consumers. Take a look at who is swarming through the stores with names we all recognize: Louis Vuitton, Gucci, Prada, Dior, Coach. … Cruise Union Square or Fifth Avenue or Rodeo Drive, and you’ll see the same furious down-marketing and up-crusting. This is the Twinkiefication of deluxe. You don’t have to go to these streets of dreams to see who’s on a sugar high. Take a tour of your local Costco and you’ll see the same stuff,…